biancasauceda asked: I actually have to write a press release today for a film that I am working on. I'm an undergrad so I don't have much experience with this kind of stuff. Since you get so many ridiculous emails on a daily basis, do you have any tips on what I should/should not do?
Thanks for asking! I’ve actually never had to work on this side of things, so I’m not sure of the best way to write press releases; I’m just good at pointing out the bad ones.
Overall, I think it’s about tone. You want to be engaging and interesting, but don’t pretend like the person reading is your friend. At the end of the day, you’re trying to convey information, so make sure all of the important details are there (date & time & cost of an event, or title & availability & production members & screening dates for a film, or whatever) and easy to find. Also, you don’t need to point out that you’re doing promo, nor should you be apologetic. Just do what you gotta do, say what you gotta say, and get out of there.
If you can, have a standard message to send, and leave space for a personal introduction to whoever’s reading it. Some bands send me emails and say, “I just read your post about BLAH and we kinda sound like them so you might like this.” This might make me a little more inclined to follow through on it, as long as it seems like they actually “did their homework” and didn’t just pick the first post they could find on our main page.
Short sentences are better, but don’t be too dry and boring. A little humor is ok, but not necessary, and can be easily overdone.
Try writing your message and then find a friend who knows nothing about it who is willing to read it. See if it piques their curiosity. If they didn’t roll their eyes about it and would consider following up on it, you’ve done just about as well as you could.
Hope this helps!
The Reaching Really Hard For Interesting Things To Share About This Band You Don’t Actually Care About email
" ***MEDIA ALERT***MEDIA ALERT***MEDIA ALERT***
FIRST CLIP OF *****’S FIRST DAY IN THE STUDIO “
Wow. Wow. Wow. I gave you three “Wow”s because you gave me three ALL CAPS “MEDIA ALERT” WARNINGS for this piece of shit NON-NEWS story. I have never cared about this band, and I will continue to not care about this band, especially not after seeing a 2:00 Youtube clip of their first day back in the studio after doing … whatever the fuck it is they’ve been doing since whatever the fuck they were doing before that. I don’t even know.
But, personal indifference aside, this just shows ZERO effort on your part to tailor your emails to your audience. If you even LOOKED at my blog, you would realize immediately that I wouldn’t post about this band, that I wouldn’t share some shitty ”news” story like this that I can’t really write about. Thanks for taking the time to even think about whether I want to read your “media alerts”. You’re just ensuring that I will continue to delete every future email I get from you.
Another humorous year of confusion about who this best “new” artist is …
VERY SENSITIVE/LITERARY INDIE BRO WHO WRITES SONGS THAT SOUND LIKE A “LOOSE PILE OF GAUZE” AND “GENERALLY SINGS AS IF HE’S AFRAID HE MIGHT BRUISE A WORD BY ARTICULATING IT.” HE WAS CONFINED TO A REMOTE CABIN BY THE WISCONSIN STATE GOVERNMENT BUT LATER RECEIVED A PARDON FROM SCOTT WALKER. YOU SHOULD LISTEN TO BEYONCÉ INSTEAD
The This Video Is Small-Scale Viral email
***** only uploaded their video for their free single ***** 4 days ago and it’s reached almost 28,000 views (27,952 views to be exact) - a terrific reaction to the track, which is taken from their forthcoming EP *****.
The video perfectly encapsulates the feeling of the single and is made even more impressive due appearances by the like of ***** (*****), ***** (*****), ***** (*****) and ***** (*****).
Am I supposed to be impressed by this? Should I be more likely to listen to this tune because of how many people flocked to it? Because I’m not, let’s clear that up right now. Given that lengthy string of people and bands you provided—none of whom I have even remotely heard of, by the way, so they could be names of strangers you interviewed at your local dive—I wouldn’t be so surprised if you just chain emailed this link around to your friends and family to pad the stats. If you get that many people involved in making a video, OF COURSE THEY’RE GONNA WATCH IT AND TELL THE FRIENDS. Too bad you can’t quote me the stats on the number of people who accidentally clicked your link here and had to turn the song off in 12 seconds because it sucks so hard. I bet that’s way more than you think it is (a lot more, to be exact).
The Tour Skips Your City email
***** are totally and completely touring!
It is with profound delight and buckets upon buckets of joy that we announce that ***** are heading out on the open road to bring live music all up in your faces and ear holes.
You may be asking yourself right now, “but wait, how do I know if they’re coming to MY town?” Take a peep off to the left there and gaze upon those fine fine dates. Mark them in your daily planners, and set aside some money for a new outfit to wear. I’m not even kidding. We need to all collectively take fun more seriously.
WOW! Thanks for bothering to check that my city isn’t included on that tour schedule and reminding me that, should I not recognize that fact, I should just … oh, fuck, what was it? OH YEAH, I SHOULD JUST READ THE FUCKING LIST YOU SENT ME. You are fucking Smee to Captain Obvious, my non-friend, so stop pretending we are friends and stop pretending you have witty humor. This shitty band will NOT visit my city in the next 4 months so I will NOT write about them in the next 12 months. Thanks for trying. In the mean time, leave my face and ear hole alone, fucknuts.
By the by, I LOVE fun. I am having scrotums-full of fun right now, so go fuck yourself with you scrotum-less, “collective” fun.